
Your Toothpaste Should Do More Than Just Clean Your Teeth
Coffee. Tea. Wine. Soda.
Over time, everyday habits can leave your smile looking more yellow and dull than you’d like.
And while whitening strips and gels can help, they usually mean adding another step to your routine.
Our Purple Toothpaste Tablets combine your daily brushing routine with three powerful benefits:
Purple tone correction helps instantly neutralize the appearance of yellow tones.
PAP helps target everyday surface staining.
10% Hydroxyapatite helps support strong, healthy enamel.
All you have to do is chew, brush and rinse.
Your Brighter Smile Routine
- Purple pigments help neutralize yellow tones
- Teeth can immediately appear brighter
- Fresh mint leaves your mouth feeling clean
- PAP helps target surface discoloration
- Perfect for coffee, tea and everyday staining
- No separate whitening routine required
- 10% hydroxyapatite supports enamel remineralization
- Helps maintain strong, healthy teeth
- Whitening becomes part of your normal routine
- Whiter-looking smile
- Fresh breath
- Cleaner teeth
- One effortless daily habit
30-day money-back guarantee
Frequently Asked Questions
How do I use Purple Toothpaste Tablets?
Chew one tablet until it begins breaking down, wet your toothbrush and brush normally for around 2 minutes. Spit and rinse when finished.
Do the tablets actually replace regular toothpaste?
Yes. They're designed to be used as your everyday toothpaste rather than as an additional whitening treatment.
Why is the toothpaste purple?
Purple sits opposite yellow on the color wheel.
The purple tone helps visually neutralize yellow tones, making your teeth appear brighter immediately after brushing.
What is PAP?
PAP is a peroxide-free whitening ingredient designed to help target surface discoloration and staining.
Why does it contain 10% hydroxyapatite?
Hydroxyapatite is closely related to the mineral naturally found in your enamel.
It's included to support enamel remineralization and healthy teeth while you brush.
Can it help with coffee and tea stains?
The formula is designed to help target everyday surface discoloration caused by things like coffee, tea, wine and food.
Results vary depending on the type and severity of staining.
Will it make my teeth sensitive?
Everyone's teeth are different.
The formula uses PAP rather than traditional peroxide whitening and includes hydroxyapatite for enamel support, but anyone with significant tooth sensitivity should speak with their dentist before starting a whitening product.
Is it fluoride-free?
Yes. Our Purple Toothpaste Tablets are fluoride-free.
If your dentist has specifically recommended fluoride toothpaste for you, ask them before switching.
How many tablets come in each tin?
Each tin contains 90 toothpaste tablets.
At twice-daily brushing, one tin lasts approximately 45 days.
Can I travel with them?
Absolutely.
Because they're dry tablets rather than a tube of liquid toothpaste, they're easy to throw into your toiletry bag, gym bag or carry-on.